Why it matters:
The launch underscores Eton’s push to capture the growing demand for ready-for-occupancy (RFO) properties in Metro Manila, particularly in prime business districts, following a strong rebound in 2024 residential sales.
The experience:
At the exclusive launch event, attended by clients, business partners, and Lucio Tan Group executives, guests toured the tower’s Sky Lounge with panoramic skyline views, explored model units, and experienced amenities tailored for work-life integration.
Visitors began their tour with an interactive lifestyle quiz at a digital kiosk, matching personalities and preferences to recommended unit types and interior styles.
“At Eton, we understand that homebuying is both a practical and a personal journey. With Blakes Tower, we wanted our guests to experience the space in a way that connects to their own lifestyle and aspirations,” said Donna Kristine Salgado, AVP for marketing, PR, and corporate communications.
“The interactive quiz was a fun entry point, but it reflects a bigger goal — making it easier for future homeowners to see themselves living here.”
Location advantage:
Situated at the junction of Malugay, Yakal, and Chino Roces Streets, the tower offers quick access to major business hubs, lifestyle destinations, and transport links. It houses 11 floors of office spaces and 15 floors of residences, each with dedicated lobbies and high-speed elevators for privacy and convenience.
Move-in ready edge:
With RFO units available, buyers can settle in immediately — a rare advantage in Makati’s competitive property market.
“Blakes Tower gives buyers the advantage of moving into their new home without the long wait,” said Kyle C. Tan, president and CEO of Eton Properties.
“It’s a space designed for professionals, investors, and homebuyers who value accessibility, quality, and the opportunity to start enjoying their property sooner rather than later.”
By the numbers:
Blakes Tower contributes 16 percent of Eton’s 2025 residential sales target.
In 2024, Eton’s residential sales revenues more than tripled, boosted by demand for RFO developments like 68 Roces, West Wing Villas, 8 Adriatico, and One Archers Place.
Eton’s high-rise portfolio now nears 9,000 units across Metro Manila.
The bottom line:
Blakes Tower strengthens Eton’s position as a developer of strategically located, thoughtfully designed communities for modern urban living — with speed-to-move-in as a key selling point. —Ed: Corrie S. Narisma
