Operating income surged 19.1 percent to P6 billion, lifting margins to 7.8 percent, while first-half system-wide sales hit P222.9 billion, up 19.2 percent year-on-year.
Coffee and tea powers ahead
The group’s fastest-growing segment, Coffee and Tea, soared 68.8 percent in Q2, driven largely by Korea’s Compose Coffee, which alone contributed 56.6 percent of the growth.
“Compose Coffee is set to surpass 3,000 stores and remains on track to deliver a 36-percent Return on Invested Capital (ROIC) in 2025, demonstrating the value-creating potential of this acquisition,” said chief financial officer Richard Shin.
China turns a corner
Shin also flagged “early signs of recovery” in China, positioning it as a key swing market in Jollibee’s global playbook. “Our strategic shift toward franchising, combined with disciplined capital allocation, is enhancing asset efficiency and ROIC [return on invested capital],” he said.
The group now operates 69 percent of its stores under a franchised model, part of its push to scale profitably abroad, although Shin warned of continuing “softness in the broader US market.”
Sales and store growth remain strong
System-wide sales rose 19.6 percent year-on-year to a record P114.5 billion in the second quarter, with consolidated revenues climbing 15.5 percent.
Same-store sales rose 5.5 percent, boosted by Mang Inasal (+12 percent), Jollibee (+7 percent), and Red Ribbon (+8.4 percent).
Vietnam, US markets hold momentum
Jollibee Vietnam is now the country’s #1 in market share, revenue, and profit despite being only third in store count. In the US, Smashburger is targeting a financial turnaround through product innovation and a shift to franchised stores.
CEO credits strategy, execution
“The Jollibee Group delivered strong financial results for the second quarter, with both revenue and profit growth accelerating compared to the first quarter,” said CEO Ernesto Tanmantiong.
He also highlighted Chickenjoy’s back-to-back win as USA Today’s best fast-food fried chicken in the US. Meanwhile, Shin said the group is reaffirming its full-year guidance.
Expansion plans remain on track
Jollibee plans to open 700 to 800 new stores in 2025, contributing to its network of 10,119 stores as of the first half of the year.
The company is targeting 8 to 12 percent growth in system-wide sales, supported by 4 to 6 percent same-store sales growth and a 4- to 8- percent increase in store count. Of its total stores, 66 percent are located overseas.
—Edited by Miguel R. Camus
