Why it matters:
Prime land in Makati is scarce, with Colliers Philippines reporting that the Makati Central Business District had less than 1 percent unsold ready-for-occupancy condos as of the first quarter of 2025, while office vacancy stayed low at around 8 percent.
This scarcity, combined with the city’s status as a business and lifestyle hub, has fueled strong demand for upscale living spaces.
Zoom in:
Jose Juan Jugo, SM Prime executive vice president and Signature Series Group head, said the brand aims to fill a gap in the premium primary residential market.
“Signature Series is entering this space to make a new mark, harnessing SM’s strong organization, resources, and commitment,” Jugo said.
“In the future, your Signature Series property will certainly appreciate. It’s also intended to be future-proof and can be passed on to the next generation.”
Market backdrop:
Colliers notes that the luxury and ultra-luxury segments — units priced above ₱12 million — remain resilient despite a broader condominium oversupply.
Investors are prioritizing premium features, sustainable design, and strong capital growth potential.
Post-pandemic buyers are seeking larger units, better amenities, and professional property management for a holistic lifestyle.
Trend watch:
Affluent buyers increasingly value sustainability and wellness in residences. In-demand features include:
Green building technologies and sustainable materials
Smart home systems and advanced air purification
Expansive green spaces and wellness centers
Between the lines:
This project will be Signature Series’ debut in Makati, positioning it alongside some of the most prestigious addresses in the country. By teaming up with an established luxury property player, the brand aims to compete in a niche that has historically been dominated by a few high-profile developers.
What’s next:
Details on the partnership and the project’s launch timeline are expected in the coming months. For now, SM Prime is signaling its intent to become a major force in the country’s ultra-luxury residential market. —Ed: Corrie S. Narisma
