CDM pitches foresight-driven investing to Cebu brokers

Filinvest’s City di Mare (CDM) spotlighted its long-term vision as a master-planned central business district within the South Road Properties (SRP), gathering Cebu’s broker community for an exclusive briefing on how foresight-driven planning is shaping the emerging district’s investment potential.

Held at Quest Hotel and Conference Center Cebu, the session underscored how CDM’s deliberate, ahead-of-demand master planning positions the estate to grow into a major business and lifestyle hub as SRP continues to develop.

Framed around the theme “Abundance in Foresight,” the discussion emphasized a clear investment principle: those who recognize opportunities early are often best positioned to capture long-term value.

“CDM has been planned with a long view in mind,” said Don Ubaldo, first vice president and head of Filinvest Townships at Filinvest Alabang Inc. in a press statement.

Every decision, from infrastructure to land use, is made to ensure that progress is deliberate and that investors move forward with clarity and confidence.”

Ubaldo added that the township strategy draws from Filinvest City’s experience in Alabang, which evolved over decades into a mature and resilient business district.

CDM (City di Mare) at the South Road Properties in Cebu City continues to emerge as a prime location for business and commercial investment. | Contributed photo

Why it matters

 As Cebu’s SRP continues to develop, CDM remains one of the largest estates in the area still offering entry opportunities for investors and businesses seeking to ride the metro’s growth trajectory.

CDM deputy general manager Gwen Sala presented updates on the estate’s progress, positioning it as a district designed for longevity and balanced urban growth.

Thirty percent of the development is dedicated to open spaces and greenery, including 4.3 hectares of pocket parks distributed across the estate.

The big picture

 CDM’s location along a prime SRP corridor places it within Cebu’s expanding network of mobility and commerce.

The estate is accessible from Cebu City Center, Cordova, Talisay, Mandaue, and Mactan, making it well positioned within Metro Cebu’s daily movement patterns.

Travel time to Mactan-Cebu International Airport is approximately 45 minutes via the Cebu–Cordova Link Expressway (CCLEX), while major seaports are roughly 20 minutes away.

Connectivity improvements are expected to strengthen CDM’s role as a link between commerce, logistics, and lifestyle districts in the metro.

Don Ubaldo
First vice president and head of Filinvest Townships at Filinvest Alabang Inc.

What’s new

CDM also previewed the upcoming Pedestrian Bridgeway, an infrastructure project designed to enhance walkability and improve internal connectivity between key zones of the estate.

The bridgeway reflects the township’s emphasis on pedestrian-centric mobility as development density increases.

Meanwhile, IL Corso, the estate’s 10-hectare waterfront lifestyle strip, continues to drive activity within the district.

The retail and leisure hub currently hosts tenants including McDonald’s and offers around 35,000 square meters of leasable space.

Its early activation, developers said, is helping build momentum that supports surrounding developments within the estate.

Zoom in

CDM’s commercial frontage is also gaining traction with incoming locators including Bo’s Coffee, Jollibee, and Chowking, while future developments are expected to include Future Golf and a Caltex service station.

The estate also offers commercial lot opportunities integrated with its open spaces and waterfront areas.

The Greenway Block features 20 commercial lots ranging from 1,505 to 2,189 square meters adjacent to a 1.3-hectare linear park.

Meanwhile, the Coastal Block offers five oceanfront lots ranging from 3,333 to 4,614 square meters.

Between the lines

A special feng shui talk by Coach Johnson Chua added another perspective to the theme of foresight.

Rather than focusing on prediction, the discussion framed foresight as preparation—recognizing opportunities early and acting before broader market momentum builds.

An interactive Q&A session followed, reflecting strong broker interest in market timing and emerging demand in the SRP district.

What’s next

The program concluded with networking among brokers and the CDM team, with discussions centered on market readiness and client investment strategies.

For developers, the takeaway was clear: CDM is moving from vision to an active district, supported by infrastructure, commercial activity, and competitive entry pricing.

As development accelerates, the estate’s message to investors remains straightforward—enter early while the advantage is still within reach. —Ed: Corrie S. Narisma

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