Why it matters:
The data confirms tourism’s rebound and sustained momentum post-pandemic, as spending and employment in the sector continue to expand.
By the numbers:
Tourism direct gross value added (TDGVA) reached ₱2.35 trillion, up 11.2 percent from ₱2.12 trillion in 2023
Internal tourism expenditure (inbound + domestic) rose 13.1 percent, hitting ₱3.86 trillion in 2024
Domestic tourism grew by 16.4 percent to ₱3.16 trillion, maintaining its dominance as the sector’s main driver
Outbound tourism expenditure soared 37.5 percent to ₱345.68 billion
Inbound tourism saw a modest 0.4 percent growth, at ₱699.98 billion
Tourism employment rose 6.1 percent to 6.75 million, accounting for 13.8 percent of total employment in the country
Context:
Tourism-related spending spans accommodation, transport, food services, shopping, entertainment, and travel services. The steady rise in tourism employment and expenditures highlights the sector’s expanding role in economic recovery and inclusive growth.
What’s next:
With stronger domestic travel and resilient job creation, the Department of Tourism is expected to leverage these gains to further boost inbound visitor numbers and improve tourism infrastructure. —Ed: Corrie S. Narisma
