PLDT and Smart garner top honors at Marketing and HR Excellence Awards

September 20, 2024
8:23PM PHT

At back-to-back ceremonies in Taguig City, PLDT Inc. and its wireless arm, Smart Communications Inc., received major accolades for their brand communications, corporate social responsibility (CSR), and human resources (HR) initiatives.

PLDT and Smart were recognized at the Marketing Excellence Awards and HR Excellence Awards, highlighting their commitment to creating positive, lasting impacts for their customers and employees.

“Our awards underscore our dedication to delivering meaningful connections and fostering innovation,” said Kristine A. Go, senior vice president for consumer wireless business at Smart.

Leading the Smart team at the Marketing Excellence Awards is Kristine A. Go, third from right, SVP for consumer wireless business of Smart./ Contributed photo

Gina P. Ordoñez, chief people officer at PLDT and Smart, added, “These citations inspire us to continue nurturing an engaged workplace and fostering a culture of collaboration and growth.”

Among the key achievements, PLDT and Smart won bronze for “Excellence in Diversity, Equity, and Inclusion” for their efforts to create a safe and inclusive environment. Their diversity campaigns for Women’s Month, Pride Month, and Persons with Disabilities Month extended into recruitment, training, and recognition processes.

Additionally, PLDT and Smart were recognized for “Excellence in Learning and Development”, upskilling their workforce through over 205,000 learning content modules, generating over 350,000 learning hours.

Representing the PLDT group at the HR Excellence Awards are executives from its brand, corporate communications and HR teams led by Gina P. Ordonez, chief people officer at PLDT and Smart; Cathy Y. Yang, FVP and head of group corporate communications; JM G. Co, FVP for people group operations; and Maye M. Rubio, VP and program management head for organization planning and optimization./ Contributed photo

Smart’s brand campaigns also took center stage, with their SIM Registration Campaign winning silver for ”Excellence in Digital Marketing”, and their FIBA-themed MOA Ball installation earning bronze for “Excellence in Out-of-Home Advertising.”

These awards celebrate the exceptional achievements of PLDT and Smart in both marketing and HR innovation.

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