The recognition makes the Philippines the regional leader in creativity, with GIGIL outshining agencies from larger markets in the region.
Creative performance recognized
GIGIL earned the top spot with 46 Acceptances across 27 campaigns for 16 clients, leading to its dual recognition as Asia-Pacific Agency of the Year and No. 1 Agency in the Philippines.
Now in its 23rd year, The Work is considered one of the region’s most respected creative benchmarks, published annually by Campaign Brief. It highlights the most outstanding campaigns from across the Asia-Pacific and serves as the definitive record of the region’s top advertising work.
GIGIL’s award-winning campaigns were for brands including Closeup, Defensil Antibacterial Soap, Grab, Havaianas, Jiang Nan Hotpot, Jollibee, Knorr, LBC, Lagundex, Macbeth Apparel, Mandaue Foam, Netflix, ONE Asia Creative Awards, PalawanPay, Rogin-E, and Skyro Loans.
Track record of excellence
The achievement builds on GIGIL’s consistent performance in global competitions. Over the past five years, the agency has won multiple trophies at the APAC Effie Awards, which recognize marketing effectiveness.
“This milestone is a testament to the power of Filipino creativity,” said Badong Abesamis, GIGIL founding partner. “This is not just GIGIL’s win — it is the Philippines’.”
Filipino creativity on the global stage
By topping The Work 2025, GIGIL has proven that Filipino ideas can stand alongside — and even surpass — the best in the Asia-Pacific region. The win underscores the rising influence of Philippine advertising in shaping campaigns that resonate across cultures. —Ed: Corrie S. Narisma
