Insider Spotlight
The recognition underscores how the company’s data-driven automation is redefining customer connection for millions of Filipinos.
Why it matters
Palawan’s award-winning automation campaigns leverage advanced data analytics to deliver personalized updates and timely financial insights to its sukis. This strategy not only boosts engagement but strengthens customer trust—a critical differentiator in an increasingly digital financial landscape.
“These awards are a testament to how innovation and empathy can go hand in hand. By combining data-driven strategies with our bricktech approach, we continue to strengthen our connection with our sukis,” said Bernard Kaibigan, Palawan Group chief marketing officer. “Every day, we ensure that each interaction, whether online or offline, carries the same trust and malasakit that the Palawan Group is known for.”
Driving tech with purpose
For Gelain Ramos, head of customer relations management, the recognition celebrates collaboration and creativity: “This achievement is a proof to the creativity and dedication of our Palawan marketing and product teams, whose data-driven strategies and customer-first innovations continue to strengthen our brand’s connection with Filipinos.”
She also credited marketing consultancies Hansa Cequity and CleverTap for enabling the company’s automation success.
The big picture
Palawan’s twin wins mark a major milestone in its digital transformation, validating its bricktech vision—blending high-tech systems with human-centric service.
As the company expands its digital ecosystem through PalawanPay and nationwide branches, its focus remains clear: using technology not merely for efficiency, but to deepen relationships and drive financial inclusion across the Philippines.
— Vanessa Hidalgo/Ed: Daxim L. Lucas
