The project, Sentro Properties, will rise on a 9.7-hectare area located along Barangay San Crispin, which is minutes away from the city center.
Ovialand president and CEO Pammy Olivares-Vital expects to generate about P2.2 billion in sales from the initial phase, which begins turnover in September 2025.
“The launch of Sentro builds on our ongoing fruitful partnership with Takara Leben. This involves us tapping their expertise as we work towards our goal of having a nationwide presence by 2033,” Olivares-Vital said.
Big picture
Ovialand is one of several developers outside Metro Manila benefiting from the shift from the capital that began during the COVID-19 pandemic.
Also backed by Filipino real estate veteran Januario Jesus Atencio, the fast-growing real estate player previously explored an initial public offering before opting for venture partners to support its expansion.
Olivares-Vital told reporters last week that while she remains open to listing, it would be preferable for larger real estate firms to go public first, allowing Ovialand to gauge the market and carefully re-enter when conditions improve.
Commercial expansion
The Sentro venture is important for another reason because it marks Ovialand’s first venture into commercial spaces.
She said the developer is dedicating about 10 percent of the property for a commercial area, which will include retail tenants and clinics.
“The goal for us is to supplement the community and their needs,” Olivares-Vital said.
Huge demand in Laguna
Olivares-Vital said they remain focused on delivering homes for about 742 families with the Sentro project.
She said the project can also be expanded from the current 9.7 hectares to about 25-30 hectares if they see strong demand.
Sentro will boost Ovialand’s presence in San Pablo, where nearly 3,000 housing units have already been completed and fully occupied.
Their first collaboration with Takara Leben, Savana South, introduced 657 house-and-lot units for buyers, adding to the existing Savana properties within San Pablo.
Miguel R. Camus has been a reporter covering various domestic business topics since 2009.
