Jollibee eyes hot Vietnam market for Highlands Coffee IPO

March 4, 2026
9:29AM PHT
Tony Tan Caktiong 
Jollibee Group chair

Fast food tycoon Tony Tan Caktiong’s Jollibee Foods Corp. is preparing a potential Vietnam stock market debut for Highlands Coffee, a move that could unlock value from the country’s largest coffee chain.

The proposed transaction would list the Vietnamese coffee platform as a standalone company, giving it direct access to capital markets to fund expansion.

Highlands Coffee has expanded from 56 stores when Jollibee invested in 2012 to nearly 1,000 locations today, cementing its position as Vietnam’s top coffee chain.

“Highlands Coffee stands out as one of the most attractive growth and value creation stories within the Company’s portfolio,” Jollibee said in a stock exchange filing on Wednesday. 

Highlands Coffee has already engaged international and local advisers to define the deal structure and process.

The company is targeting a possible listing by the first quarter of 2027, subject to market conditions and regulatory approvals.

“The proposed IPO creates a platform for exponential shareholders' value creation in a very dynamic capital market,” the company said. 

Vietnam’s stock market has become one of Southeast Asia’s fastest-growing, driven by a surge in retail investors and rising liquidity.

—Edited by Miguel R. Camus 

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