Insider Spotlight
The big picture
On Aug. 4, 2025, Potato Corner opened its first store in Taipei at the Uni-President Department Store in Xinyi District, one of the capital’s busiest lifestyle hubs.
The brand, now part of Shakey’s Pizza Asia Ventures Inc. (SPAVI), operates 2,345 stores worldwide and is present in 16 overseas markets.
Why it matters
The Taiwan launch expands Potato Corner’s footprint in East Asia, reflecting its strategy to scale aggressively across key international locations.
Its partnership with Fujin Tree Group—an established F&B and lifestyle operator managing 15 brands, including a Michelin-starred restaurant—provides a strong foundation for brand recognition and rapid rollout in Taiwan.
What they’re saying
Jay Wu, founder of Fujin Tree Group, said: “Since our inception, we have been committed to enriching consumer lifestyle with exceptional dining experiences. We are honored to introduce Potato Corner, a beloved global brand, to Taiwan.”“We look forward to adding more stores by the end of the year. Our goal is for Potato Corner to become the preferred spot for everyday gatherings and joyful moments,” he added.
Vicente Gregorio, president and CEO of SPAVI, said: “It’s always a proud moment to bring our beloved brand to new international shores. Potato Corner’s debut in Taipei is a milestone not just for our flavored fries, but for our Group vision of WOW-ing more guests around the world.”
What’s next
With strong consumer turnout on opening day and Fujin Tree’s backing, Potato Corner is eyeing more stores in Taiwan by year-end, strengthening its position as a global leader in flavored fries. – Ed: Princess Daisy Ominga
