Insider Spotlight
The study, which surveyed more than 1,100 senior technology and business decision-makers across five Asia-Pacific (APAC) markets, found that 73 percent of Philippine organizations are already running active AI initiatives, nearly matching the regional average of 74 percent.
Meanwhile, nine in 10 respondents believe AI-enabled automation will significantly reshape business processes within the next two to three years.
Why it matters
The Philippines stood out among surveyed markets for its focus on measuring AI outcomes. Half of organizations said they already have defined key performance indicators to assess AI success, exceeding the regional average of 37 percent.
“There’s a lot of excitement around AI in the Philippines right now, with many organizations clearly defining KPIs to measure success,” Boomi chief technology officer APJ David Irecki said in a press statement.
“However, there is a need to reduce tool sprawl, improve governance, and connect data across the enterprise for those KPIs to translate into real business value,” he added.
Despite strong adoption, only half of Philippine firms currently use an integration platform-led approach. Still, 93 percent plan to transition toward a unified enterprise AI-ready platform, while 92 percent are actively seeking ways to reduce technology sprawl to better manage costs and operational risks.
The big picture
Data governance is emerging as a top priority as AI deployments scale. The study found that 97 percent of Philippine organizations expect AI initiatives to increase focus on data quality and governance policies. Yet only 57 percent have formal AI-specific data governance frameworks in place, while nearly nine in 10 reported challenges from unmanaged shadow integrations.
“Philippine organizations are not naive about the risks,” Omdia chief analyst enterprise IT Asia Michael Barnes said. “Most organizations recognize that governance is essential to scaling AI responsibly.”
Data sovereignty is also becoming a growing concern. While 82 percent of Philippine organizations are worried about data residency requirements, only 35 percent said those concerns are significantly influencing their integration or AI strategies, suggesting many remain in the early stages of planning.
For Boomi, the findings underscore the need for organizations to connect data, applications, and processes more effectively if they hope to turn AI ambitions into measurable business value. —Vanessa Hidalgo| Ed: Corrie S. Narisma
