Final ride: After P500k discounts, Ayala ends 12-year Volkswagen run in PH

Ayala, the country’s oldest conglomerate, tried to make Volkswagen work in the Philippines, but after a 12-year run, the German brand’s local ride is coming to an end.

The move leaves AC Mobility’s portfolio anchored on Honda, Kia, Isuzu, and fast-growing Chinese electric vehicle maker BYD.

Volkswagen Philippines made the announcement on its Facebook page.

“We’d like to inform you that Automobile Central Enterprise, Inc. (ACEI) and Volkswagen AG have agreed to conclude the distribution of Volkswagen vehicles in the Philippines. As a result, Volkswagen BGC will only be open until 30 September 2025,” it said on Thursday.

Automobile Central Enterprise is owned by the Ayala Group.

P500,000 discounts for brand new cars

Recent posts on VW’s Facebook page showed discounts of P400,000 to P500,000 for its crossover models such as the T-Cross and Tharu.

The promo ran until the end of August this year as automotive unit AC Mobility was clearing out inventory.

Jaime Alfonso Zobel de Ayala
AC Mobility CEO 

VW owner continue to receive service support 

While sales operations are winding down, Volkswagen owners were assured that after-sales service and maintenance will continue at the following locations:

    •    Alabang Service Center, located at Acacia Avenue, Madrigal Business Park, Muntinlupa 1770

    •    Servicing for customers in Cebu will be processed by Alabang but conducted at A. Soriano Ave, Cebu City, 6000

    •    Pampanga Service Center, located at MacArthur Highway, Dolores, San Fernando, Pampanga 2000

Profitability in focus 

With eighth-generation Ayala heir Jaime Alfonso Zobel de Ayala at the helm, Ayala is pulling the plug on Volkswagen just as it doubles down on electric vehicles through AC Mobility.

The conglomerate  is infusing P3.7 billion this year into BYD distribution, new dealerships, and charging stations. 

The strategy has begun to pay off, with net income surging more than 400 percent to P122 million in the first half of 2025, alongside unit sales more than doubling and market share climbing.

—Edited by Miguel R. Camus 

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