Ayala's Globe balances profit and purpose: ‘We’re connecting where it matters most’

July 7, 2025
8:06AM PHT

The Ayala Group's Globe Telecom is moving beyond profit-driven builds as it expands mobile connectivity in underserved and remote areas to support inclusive digital growth.

“We’re no longer connecting only where it’s profitable—we’re connecting where it matters most,” said president and CEO Carl Cruz at Bloomberg’s The Look Ahead – Manila forum. 

With Filipinos spending nearly 9 hours online daily, Cruz said Globe is “building more than infrastructure—we’re enabling opportunity. We are opening doors for millions of Filipinos to participate meaningfully in the digital economy.” 

The shift includes over 600 cell sites already built in (Geographically Isolated and Disadvantaged Areas), where nearly 25 million people remain disconnected. 

Globe’s backing of the Department of Information and Communications and Technology’s Bayanihan SIM program also brings mobile access to students, health workers, and local governments in far-flung barangays. 

 “Mobile connectivity in many GIDAs remains unreliable or unavailable, leaving vast segments of the population excluded from the country’s digital momentum. These gaps underscore why inclusive access is no longer just a development aspiration—it’s a national imperative,” the telco giant said in a statement. 

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