The move by the media firm, backed by Manuel V. Pangilinan-led PLDT, underscored its push to stay relevant as Filipino audiences shift toward digital and mobile platforms.
Management’s view
“Today marks a new day for Cignal.” said Jane Jimenez-Basas, president and CEO of Cignal TV Inc. “
“Our new logo conveys our continuing evolution. We will continue to innovate and deliver the best content for our beloved subscribers across all our platforms. These are exciting times for us at Cignal, and for the people we serve as in more years to come,” she added.
Streaming, sports fuel growth
Cignal Play offers live and on-demand content, including vertical microdramas from Cignal Originals and partners.
Pilipinas Live has become its flagship sports app, streaming top global and local leagues like the NBA, PBA, and UAAP, while adding interactive tools such as multi-channel viewing, polls, and user content to deepen fan engagement.
Cignal Super, the first local streaming aggregator, combines HBO MAX, Viu, Lionsgate Play, Hallmark+, Curiosity Stream, Fuse+, Cignal Play, and Pilipinas Live under one subscription, simplifying access to premium content for Filipino audiences.
Pay-TV remains a pillar
Despite its digital pivot, Cignal’s direct-to-home satellite service and PLDT-backed IP/fiber network remain core, ensuring reach across the archipelago while supporting the company’s multi-platform strategy.
—Edited by Miguel R. Camus
