GMA triples first half 2025 profit to P2B as election ads fuel earnings surge

GMA Network rode a surge in election-driven advertising to triple its profit, posting P2 billion in net income after tax for the first half of 2025.

The media giant, which celebrates its 75th anniversary this year, said revenues climbed to P10.1 billion from P7.8 billion a year earlier, with P9.3 billion coming from ads boosted by the May midterm polls and steady growth from production services. 

Operating expenses rose 6 percent to P7.6 billion on higher production and administrative costs, but strong revenue gains pushed earnings before interest, taxes, depreciation, and amortization (Ebitda) up 91 percent to P3.8 billion.

GMA’s ratings strength underpinned the results, with “Kapuso Mo, Jessica Soho” emerging as the most-watched program in Urban Philippines for the second quarter, based on Nielsen. 

Beyond broadcast, GMA ranked 15th globally in Tubular Leadership Worldwide rankings for June 2025, holding the top spot among Southeast Asian media companies in the entertainment and media category. 

—Edited by Miguel R. Camus 

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