Globe hits 61.6M customers as data-first strategy fuels growth

June 2, 2025
11:37AM PHT

The Ayala Group's Globe Telecom is cementing its position as the Philippines’ digital enabler, with 61.6 million mobile customers as of March 2025.

The massive user base powers Globe’s data-driven business, with 87 percent of revenues now coming from digital services. 

"We’re not just going digital for the sake of it," Globe Telecom CEO Carl Cruz said in a statement. 

"We’re building solutions that reflect real needs, real affordability, and real stories of connection. That means helping students with their online learning, helping an OFW see their family over a clear video call, or allowing small businesses to receive payments digitally. These moments are what matter,” he added. 

Globe’s strategy is paying off: GFiber Prepaid has hit a Net Promoter Score of 67, showing strong customer satisfaction in a price-sensitive market. 

The product is on fire, with 70 percent reload rates and 53 percent quarter-on-quarter growth, proving affordable fiber is unlocking demand in underserved households.

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