The Quill Awards, organized annually by the International Association of Business Communicators (IABC) Philippines, recognize outstanding communication programs and tools that meet the highest global standards.
Comm&Sense was cited for its research-driven campaigns and creative storytelling for brand partners such as BDO, Save the Children Philippines, customer experience leader Foundever, and financial institutions PhilLife and PhilPlans.
“The Quill Awards validate our commitment to communication that is both data-driven and human-centered,” said Charlotte Reyes, managing director of Comm&Sense.
Marking 20th year
This year’s recognition comes as the agency prepares to celebrate its 20th anniversary in October.
Over the past five years, Comm&Sense has garnered more than 60 Quill Awards and four consecutive Agency of the Year nominations—evidence of its consistency in delivering industry-leading work that turns insights into positive impact.
A highlight of the night was the Top Division Award in Communication Research, given to Comm&Sense for its proprietary study, “Common Ground: Pinoy Voices in New Media.”
Communication research
The landmark research examined similarities and differences in media consumption and purchasing behaviors among Gen Z, Millennials, and Gen X in the Philippines. Combining data, expert insights, and practical applications, the study has become a vital resource in navigating the digital shift and fostering meaningful audience connections.
Common Ground also won an Excellence Award for Writing.
The agency’s other Excellence Award winners included “PhilPlans Unveils a Future-Forward Brand Experience,” a rebrand event that integrated immersive experiences and digital innovations, and “Tayo ang Pasko Fight Against Child Hunger,” a social media campaign with Save the Children Philippines. —Ed: Corrie S. Narisma
