Insider Spotlight
In an emailed note to clients on Wednesday, Aug. 20, 2025, BDO Securities said reduced activity linked to the observance of the seventh lunar month often weighs on sentiment, but it also opens opportunities for long-term investors willing to buy at lower entry points.
The superstition effect
The so-called Ghost Month — which, this year, runs from Aug. 23 to Sept. 21 — is rooted in Chinese traditions that consider the period unlucky for making big life or financial decisions. This belief leads many market participants to avoid launching ventures or buying shares.
BDO data showed that over the past decade, average value turnover slipped 4.9 percent during Ghost Month. In 2023, trading volume fell by 21.1 percent compared to the period before.
Ghost Month market performance
Despite the slowdown in trading, PSEi returns have been mixed, with six out of the last 10 Ghost Months ending in positive territory. The index posted an average gain of 0.6 percent during the period.
Some stocks have consistently outperformed during Ghost Month. These include SLI (11.8 percent average return, 80 percent win rate), GSMI (10.3 percent, 70 percent), MAXS (8.9 percent, 70 percent), and NIKL (8.1 percent, 80 percent).
According to BDO, “Out of all the listed stocks in the PSE, these names appeared to have a better win rate in the past 10 years compared to the PSEi’s 60 percent. These stocks also outperformed the PSEi’s 10-year average return of 0.6 percent.”
The strategies
BDO Securities recommends three core approaches for investors:
"Note that the stocks mentioned above are purely based on historical statistics," the stockbroker said in its emailed note. "It is highly advised to take into account the fundamentals of the companies as well as their respective prospects and risks."
— Edited by Daxim L. Lucas