Insider Spotlight
For years, residents receiving government aid in San Juan relied on manual payout systems that required lining up at crowded venues for in-person verification.
These processes often caused delays, particularly during peak periods such as year-end, when financial support is most critical.
What’s happening
The local government unit is transitioning to a digital distribution model powered by GCash, the country’s leading finance super app.
Through the GCash Fund Disbursement Service, financial assistance can now be released digitally, reducing long queues, minimizing physical movement, and cutting risks linked to manual cash handling.
What they’re saying
San Juan Mayor Mariquita P. Ortega said the initiative reinforces the LGU’s push for more efficient governance.
“The Municipality of San Juan is committed to modernizing the way we deliver public service, and this initiative with GCash is a major step toward faster and more transparent financial assistance distribution,” she said.
“By adopting digital disbursement, we are reducing long queues, eliminating risks associated with manual cash handling, and ensuring that every eligible citizen receives support quickly and securely.”
How it works
Beneficiaries receive aid through free GCash Visa Cards, enabling them to access funds even without mobile data or bank accounts.
This feature is particularly beneficial during the busy holiday period, when travel and time constraints can limit access to municipal offices.
The bigger picture
From a tourism and development standpoint, Sangguniang Bayan member and Tourism Committee chair Mitos Magsaysay said digital payments strengthen San Juan’s appeal as a destination.
“As the surfing capital of Northern Luzon, San Juan welcomes both local and international tourists, and digital payment options like GCash make their experience more seamless,” he said.
“Beyond convenience, this initiative helps improve digital financial literacy among our residents as we prepare for a more technology-driven future and work toward becoming a world-class municipality.”
GCash’s role
GCash vice president and head for public sector Cleo Celeste Santos emphasized inclusion and empowerment.
“By providing free GCash Visa Cards and conducting financial literacy sessions, we aim to empower communities with stronger financial tools and knowledge—helping families better manage their finances during the holiday season and beyond,” she said.
Looking ahead
GCash assistant vice president for public sector pre-sales Nikki Serquiña noted the system’s value during disasters.
“San Juan, La Union frequently faces strong typhoons, making fast and dependable financial assistance crucial,” she said. “Through this partnership, residents can receive support quickly, safely, and without unnecessary delays—even during challenging times.”
The program is expected to benefit public and private employees, vendors, transport groups, students, farmers, and business operators, supporting San Juan’s shift toward a more citizen-centered digital system. — Ramon C. Nocon | Ed: Corrie S. Narisma
