The campaign showcases 20 attractions—from pristine islands and hidden waterfalls to cultural landmarks and vibrant city destinations—located near RHR properties, inviting both local and international visitors to discover more of the Philippines.
Beyond hotspots
RHR said the initiative aims to promote domestic tourism by encouraging travelers to experience the country's diverse destinations while staying at its hotels.
"With more than 7,000 islands, the Philippines offers an incredible variety of experiences waiting to be discovered," Robinsons Hotels and Resorts president and business unit general manager Barun Jolly said in a statement.
"As the country's largest and most geographically diverse hotel group, we are uniquely positioned to connect travelers with destinations across the nation—from world-renowned attractions to hidden gems that deserve greater recognition. Through '20 Reasons to Travel,' we hope to inspire more people to explore the beauty, culture, and stories that make every destination uniquely Filipino," he added.
The campaign also supports the Department of Tourism's efforts to promote travel across the country. Travelers can pair the initiative with RHR's ongoing "Midyear Getaway" promotional offer across its homegrown hotel brands.
Nationwide network
Robinsons Hotels and Resorts operates 30 properties across 20 cities and municipalities, making it the country's largest and most geographically diverse hospitality group.
Its portfolio includes 10 brands catering to different travel segments, from luxury hotels to value accommodations.
Among its flagship properties are Fili Hotels, the country's first Filipino-owned five-star hotel brand, NUSTAR Hotel Cebu, The Westin Manila, Crowne Plaza Galleria Manila, Holiday Inn Galleria Manila, and Dusit Thani Mactan Cebu.
The group's nationwide network is complemented by its homegrown brands—Grand Summit Hotels, Summit Hotels and Resorts, Go Hotels, and Go Hotels Plus—which serve both business and leisure travelers.
RHR said the campaign reflects its commitment to showcasing more destinations across the Philippines while helping travelers experience the country's rich culture, natural attractions, and local communities. —Ed: Corrie S. Narisma
