The broad-based gains highlight improving fundamentals across the sector, even as global conditions turn more cautious.
“With nine out of 11 Philippine banking brands recording double-digit growth in brand value, this year’s results point to strengthening brand fundamentals across the market,” said Alex Haigh, managing director for Asia Pacific at Brand Finance.
BDO holds top spot, BPI surges
BDO remained the country’s most valuable banking brand at $3.5 billion, ranking 105th globally despite a 4 percent dip tied to expectations of lower interest rates.
BPI, meanwhile, jumped 37 percent to $3.2 billion, climbing 15 places to 113th and earning a AAA+ brand strength rating, the highest possible score.
Metrobank, LandBank add depth
Metropolitan Bank & Trust Company ranked 184th globally with a 19 percent rise in brand value to $1.6 billion, while Land Bank of the Philippines climbed 29 percent to the same value, ranking 182nd.
UnionBank of the Philippines ranked 269th globally with a $750 million brand value, supported by stronger earnings and customer growth.
Full roster shows breadth
Asia United Bank debuted in the global rankings at 475th with a $226 million brand value.
Other Philippine lenders in the list include Security Bank Corporation (299th), Philippine National Bank (308th), China Banking Corporation (364th), Rizal Commercial Banking Corporation (394th), and East West Banking Corporation (458th).
—Edited by Miguel R. Camus
