Insider Spotlight
The big picture
Marking its 175th year, the Ayala-led bank is entering a multi-year collaboration with The Walt Disney Company Southeast Asia, bringing together Disney’s expansive ecosystem—from consumer products to cruises and theme parks—into its customer offerings.
Why it matters
Philippine banks have long competed on rates and digital features. BPI is taking a different route—leaning into storytelling and nostalgia to deepen customer engagement, especially among younger and family-oriented segments.
What’s coming
Customers can expect themed credit and debit cards inspired by beloved Disney characters, alongside fan-favorite worlds from Marvel and Star Wars, as well as Pixar’s emotionally resonant stories woven into select designs and experiences.
Perks extend beyond the wallet, including priority access and privileges for Disney Adventure cruises from Singapore, trips to Hong Kong Disneyland, Disney+ rewards, and exclusive tie-ins with major film releases.
Driving the move
BPI president and CEO Jose Teodoro “TG” Limcaoco said the partnership reflects a broader push to evolve how customers interact with the bank.
“By bringing together BPI’s legacy of trust and financial empowerment with Disney’s timeless storytelling and characters that continue to inspire people in the Philippines across generations, we are creating more meaningful and engaging ways for our customers to connect with us. This collaboration is about helping families plan, dream, and experience more—while staying true to our mission of building a better Philippines, one family and one community at a time,” said Limcaoco.
Zoom in
The initiative, detailed in a company release, positions BPI as the first bank in the country to integrate multiple Disney business lines—effectively turning financial services into a gateway for entertainment, travel, and lifestyle experiences.
What they’re saying
“Great storytelling underpins everything we do at Disney, and we’re excited to bring Disney stories closer to home for fans and families in the Philippines. We look forward to collaborating with BPI to bring creative products to their customers, reaching people where they are and deepening Filipinos’ connection to Disney, Pixar, Marvel and Star Wars,” said Alex Baillie, vice president & general manager, South Asia Pacific, Disney consumer products.
“The Disney Adventure is a gamechanger for cruising in Asia, introducing a uniquely Disney vacation experience where the ship itself is the destination. We look forward to creating more opportunities for guests in the Philippines to experience Disney Adventure cruises from Singapore, creating memories to last a lifetime for guests of all ages,” said Sarah Fox, vice president & regional general manager, Southeast Asia, Disney Cruise Line.
The bottom line
BPI is betting that the future of banking is not just digital—but experiential, where even routine transactions can feel a little more magical. – Princess Daisy C. Ominga | Ed: Corrie S. Narisma
