Performance analytics reshapes college entrance exam preparation

July 21, 2026
12:43PM PHT

Many students preparing for college entrance examinations invest significant time in review centers, books and practice tests, yet still struggle to determine whether their preparation is effective or which subjects deserve greater attention. 

A Philippine-built platform is seeking to address that information gap by using performance data to guide students' remaining study time.

Why it matters

ExamPrepPro, developed by Delivering Data Analytics Philippines (DDAPH), is targeting students preparing for UPCAT, ACET, DCAT, USTET, FEUCET, PLMAT and other university entrance examinations. Rather than positioning itself as a replacement for schools or review centers, the platform analyzes assessment results to identify areas where students may need additional work.

Nicholas Kelly, CEO of Delivering Data Analytics Philippines, is a data and analytics leader and author of three books. His latest, The AI-Driven Data Team: Improve Your Analytics with AI, explores how artificial intelligence can help turn data and insights into action. | Contributed photo

By the numbers

The platform supports multiple major Philippine college entrance examinations and offers both a free entry-level option and paid plans with expanded features. According to the company, its AI-assisted capabilities are backed by human review and oversight.

What they're saying

 “Many students are studying very hard, but they may still be reviewing blindly,”  DDAPH CEO Nicholas Kelly said in a press statement. 

“They answer hundreds of questions and go through different reviewers, but still may not know where they actually stand or what they should focus on next. Our goal is to give students greater clarity. Know where you stand, understand what still needs work, and use the time you have more purposefully,” Kelly added.

“Every student is different. A traditional reviewer usually gives the same material to everyone. With ExamPrepPro, the student’s own performance helps guide what they should focus on next. We do not believe the value of AI is simply in producing more questions. The real value is whether technology can help a student understand what the results mean and what to do next,” he said. 

The big picture

The company said the platform originated from an effort to help a single student prepare more effectively for college entrance examinations before expanding into a broader initiative focused on accessibility.

“How many other students are studying hard but still do not know where they stand? And how many families simply cannot afford every review center, tutor, book, or other preparation resource available? Talent is everywhere, but access to preparation is not. We want more students to have the opportunity to understand where they stand and what they still need to work on, regardless of where they live or what their families can afford,” he said. —Vanessa Hidalgo| Ed: Corrie S. Narisma

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