Megaworld to launch ‘ultra-luxury’ real estate brand in 2025

June 20, 2025
9:57AM PHT
Updated: June 20, 2025
10:21AM PHT

Insider Spotlight

  • Megaworld to enter ultra-luxury real estate market
  • New brand will target ultra high-net-worth individuals
  • Developments to be rare, high-design, and location-specific
  • Projects to launch only once or twice annually

Megaworld Corp. is set to enter the ultra-luxury residential real estate market with the launch of a new, standalone brand under its residential portfolio — dubbed 'Signature Collection' — targeting the growing demand among high-net-worth buyers.

Why it matters:

The move marks a strategic pivot for the Andrew Tan-led property developer, whose residential offerings have historically focused on premium and mid-tier vertical communities. It also signals the company’s entry into a segment currently dominated by boutique developers and international luxury brands.

What they’re saying:

“We recognize the need for us to further expand our portfolio and tap into the opportunity of the ultra high-end residential market,” said Megaworld president Lourdes Gutierrez-Alfonso during the company’s annual stockholders’ meeting.

Lourdes Gutierrez-Alfonso
Megaworld's president described the new offering as ultra exclusive and will offered on a limited basis only.

“This will be a rare collection of residential properties that are distinctly opulent, different from the usual Megaworld residential projects,” she added. “These are rare, one of its kind, be it in terms of location, design, features, innovations, or even in terms of collaboration and partnership to create the product.”

The details:

  • The new ultra-luxury brand will launch once or twice a year only.
  • Projects will be located in select, highly exclusive areas.
  • Emphasis will be placed on bespoke architecture, innovative features, and strategic collaborations.

The bottom line:

Megaworld’s diversification into ultra-luxury development reflects a shifting market dynamic in Philippine real estate, where demand is rising for high-end, low-density, and experience-driven living spaces tailored to elite buyers.

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