The formal signing of the acquisition took place on May 23, 2025, at the InLife Building in Makati. The strategic union of these two heritage-rich firms signals a new era of collaboration in the insurance industry.
“This acquisition represents more than just the combination of two companies; it’s the coming together of two cultures, two legacies, and two teams committed to a common purpose,” Nina D. Aguas, executive chair of InLife, said in a statement. “We are building a new organization that honors our past while embracing the future, with a relentless focus on serving our customers better than ever before.”
Generali will continue operating as a separate subsidiary under InLife but will follow a unified strategy focused on innovation, customer experience, and integrated life and health protection solutions. Existing customer contracts and service touchpoints will remain unchanged during the integration.
The merger emphasizes a people-first approach, highlighting collaboration, transparency, and cultural synergy among stakeholders to drive success.
To steer the newly acquired subsidiary, InLife has appointed Noemi G. Azura as president and CEO. Azura, formerly InLife’s corporate solutions head, is well-known for transforming Insular Health Care into one of the fastest-growing HMOs in the country.
“I am confident that under Noemi’s leadership, our new subsidiary will chart its own successful path and carry our mission of leading Filipinos to a Lifetime for Good,” Aguas said. —Ed: Corrie S. Narisma
