“At Pru Life UK, we are committed to understanding what matters most to our customers,” said Garen Dee, the company’s chief product officer. “We designed PRUSteady Income as a practical financial solution that empowers our customers to confidently pursue their priorities today and prepare for life’s milestones ahead.”
Providing for today, securing tomorrow
The plan guarantees policyholders annual cash payouts equal to 10 percent of the sum assured from the end of the 11th year until the 20th year. At maturity, policyowners will receive the full sum assured as a lump-sum benefit. In the event of the insured’s death, beneficiaries are entitled to up to 200 percent of the sum assured.
To address unexpected needs, PRUSteady Income also offers loanable cash values that policyholders can access over the policy term.
Dee emphasized that the product was created with everyday Filipinos in mind. “Filipinos often put their families first and themselves second. With PRUSteady Income, we want to help them do both—care for loved ones now while investing in their own future,” she said.
For parents, freelancers, and everyone in between
The plan targets a wide range of customers, including parents looking to supplement educational funds for their children and freelancers who need both income stability and long-term savings.
For parents, the guaranteed annual payout could help fund tuition or other developmental opportunities for their children, while the maturity benefit can boost retirement savings.
“For freelancers, saving often takes a backseat to immediate responsibilities,” Dee said. “This product provides financial protection with guaranteed payouts, while the maturity benefit serves as a cushion for pursuing personal goals.”
Staying true to the promise
Pru Life UK said the introduction of PRUSteady Income reflects its mission to offer simple, reliable, and flexible solutions that adapt to real-life situations—helping Filipinos secure their financial well-being now and in the years to come. —Ed: Corrie S. Narisma
