Insider Spotlight
Held on July 19 at Ayala Triangle Gardens, the event was presented by Angat Buhay and co-presented by Make It Makati.
It marked the start of Angat Buhay's year-long countdown to its fifth anniversary while raising support for programs on education, public health, climate resilience, and civic participation across the Philippines.
Why it matters
The initiative highlights how insurers are using community events to raise awareness of affordable protection products while aligning their brands with social impact and wellness initiatives.
Beyond insurance coverage, Palawan ProtekTODO introduced its "Resibo sa Pagtakbo" activation, inspired by digital running records. Participants who completed the 1K, 3K, 5K, or 10K categories received personalized receipt-themed keepsakes as tangible reminders of their race-day achievements and support for community causes.
The booth also featured information on Palawan ProtekTODO's affordable insurance products, aimed at making insurance easier to understand and more accessible for everyday Filipinos.
The bigger picture
PPSIA said the complimentary insurance coverage was underwritten by Oona Insurance, extending protection to all registered runners throughout the event.
Together with the Palawan Group of Companies, PPSIA also provided cash sponsorships that will help fund Angat Buhay's network of nonprofit partners, including Kythe Foundation, Kusina ng Pag-asa, World Vision Philippines, LoveYourself, Team Pinas, TAYO Awards Foundation, and Waves for Water Philippines.
“With Palawan ProtekTODO, we believe that every meaningful journey deserves protection. Our partnership with Angat Buhay reflects our commitment to making insurance more accessible while supporting initiatives that bring communities together for a greater purpose,” Palawan Group of Companies chief business development officer Lisa Lou Castro-Sabado said.
“Through our activation, we wanted to celebrate every Filipino who chooses to show up not only for themselves but also for the communities they continue to uplift. After all, every meaningful step deserves to be remembered, and every journey deserves protection,” she added.
Through its participation, Palawan ProtekTODO said it aims to demonstrate that insurance can complement initiatives promoting wellness, volunteerism, and community engagement while encouraging more Filipinos to embrace accessible financial protection. —Vanessa Hidalgo| Ed: Corrie S. Narisma