Insider Spotlight
Held from Feb. 2 to 6, the celebration carried the theme “Pre-Need: Serbisyong May Pusong Mapaglingkod,” underscoring the sector’s commitment to service and responsibility.
Why it matters
Pre-need plans—covering memorial, education, and pension services—remain a niche but critical segment of the financial services industry. By enabling families to lock in services ahead of time, these products reduce financial strain and uncertainty during life’s most difficult moments.
With rising financial awareness among Filipinos, industry leaders say pre-need planning is increasingly seen not just as a transaction, but as long-term protection rooted in foresight.
What happened
The week-long observance opened with a thanksgiving Mass in Greenbelt, Makati City, setting a reflective tone for the milestone celebration.
An outreach program followed at A Better Chance Foundation in Quezon City, extending the spirit of “pusong mapaglingkod” beyond corporate spaces and into community engagement.
Camaraderie took center stage during a bowling tournament in San Juan, highlighting cooperation among member firms. Industry leaders say collaboration strengthens public trust and ensures consistent service standards across providers.
The celebration culminated in a lunch forum at Edsa Shangri-La, gathering executives and stakeholders from across the federation alongside Insurance Commissioner Reynaldo Averilla Regalado.
Regulatory support
The Insurance Commission’s participation signaled continued regulatory oversight and partnership with the sector. Industry executives emphasized that strong coordination between regulators and providers is key to maintaining stability and consumer confidence.
The pre-need industry operates under regulatory safeguards designed to protect planholders, ensuring companies remain capable of delivering long-term obligations.
The bigger picture
As economic pressures push families to be more deliberate about spending and saving, pre-need companies are reframing their role as partners in financial preparedness.
Federation leaders say the milestone celebration was not only a commemoration but also a call to action—encouraging Filipinos to view planning ahead as an essential component of responsible financial management.
For the industry, the message is clear: preparedness is a service anchored in empathy, and trust remains its most valuable asset. —Vanessa Hidalgo | Ed: Corrie S. Narisma
