“Our success is built on making banking easier and more relevant for everyday Filipinos,” said Jacqueline S. Fernandez, president of EastWest.
“This award speaks to the strength of our retail model and our team’s focus on putting the customer first, whether through digital tools or services tailored to each community," she added.
The bank posted a historic net income of P7.6 billion in 2024, fueled by its Branch Banking Group’s wider reach, better efficiency, and more tailored services.
Its current and savings account (CASA) deposits grew faster than the industry’s 3.9 percent average, keeping EastWest among the top three in low-cost funding for six straight quarters.
The bank also cut its cost-to-income ratio to 41 percent in 2024 from 43 percent a year earlier, supported by cross-selling loans, insurance, and investments, along with the launch of SuperChecking—an interest-earning checking account.
Digital usage surged, with the EasyWay mobile app ending the year with an 81 percent monthly active user rate and a 4.8 rating in app stores.
Komo, EastWest’s fully digital banking arm, rolled out online loan applications for Department of Education teachers and account linking with EastWest Rural Bank, reaching a 76 percent active user rate.
The bank ended 2024 with 389 stores nationwide, many redesigned to match shifting customer behavior and boost community engagement.
—Edited by Miguel R. Camus
