WINNING | Binondo tourism push fuels Megaworld Lifestyle Malls' growth

June 5, 2026
8:29AM PHT

Binondo’s transformation into a lifestyle and tourism destination is gaining momentum as Lucky Chinatown expands its retail footprint and attracts new brands.

Lucky Chinatown was named Mall of the Year at the Retail Asia Awards 2026 in Singapore, extending Megaworld Lifestyle Malls’ streak to four consecutive wins in the category.

Big picture

Developers are increasingly relying on mixed-use destinations that combine retail, culture, entertainment, and tourism to drive growth.

Located in the world’s oldest Chinatown, Lucky Chinatown has evolved into a commercial and cultural hub that hosts major community events and houses the Chinatown Museum.

Graham Coates, First Vice President and Head of Megaworld Lifestyle Malls, led the company’s delegation in receiving the awards at Marina Bay Sands in Singapore./Photo from Megaworld

Expansion boosts traffic 

The mall’s New Imperial Wing added three levels of retail space, expanding gross leasable area to 36,000 square meters and bringing in tenants including Nitori’s first Manila store and KKV.

The development is also directly connected to Hotel Lucky Chinatown, integrating retail and hospitality offerings within a single destination.

Recognition secured 

Megaworld Lifestyle Malls also won Lifestyle Mall of the Year for Uptown Bonifacio, Themed Mall of the Year for Venice Grand Canal, and Integrated Mixed-Use Mall of the Year for Festive Walk Iloilo.

The four-award sweep highlights the company’s strategy of building destination developments that blend commerce, tourism, and community engagement nationwide.

—Edited by Miguel R. Camus 

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