Insider Spotlight:
The initiative takes center stage at BRAND CON 2025, the country’s first convention dedicated to branding excellence for SMEs, held from Nov. 11 to 13 at Newport Resorts World.
Driving growth through innovation
“Through UB Negosyante, we empower entrepreneurs with the tools, financial solutions, and programs they need to succeed,” Albert C. Cuadrante, UnionBank’s chief marketing officer, said in a press release on Nov. 3, 2025.
“Our partnership with BRAND CON reflects our shared mission of equipping SMEs with the resources and knowledge that power up their brands to thrive in a dynamic economy.”
At the event, UnionBank showcased the UB Negosyante Christmas Village, a vibrant marketplace featuring local merchants powered by QRPH-enabled payment solutions—enabling fast, secure, and cashless transactions during the holiday season.
“This marks the first time UnionBank is launching the UB Negosyante Christmas Village, and we’re truly honored they’ve chosen BRAND CON as the venue,” said Bingo Soriano, founder and chair of BRAND CON.
Financial tools for every stage
UnionBank’s SME solutions include the BizStarter Account, which lowers barriers to banking with a starting deposit of just P5,000; the UB Negosyante App, an all-in-one platform for managing funds and generating QR codes; and the Business Line, which offers up to P10 million in revolving credit to finance expansion and operations.
Beyond banking
“Our goal is to build an ecosystem where SMEs go beyond banking—equipping them with the knowledge, networks, and inspiration they need to grow,” Cuadrante added.
With its focus on innovation, partnership, and inclusion, UnionBank continues to power up Filipino entrepreneurs—turning business growth into a shared national mission. —Vanessa Hidalgo | Ed: Corrie S. Narisma
