Citing the Insurance Commission's (IC) latest report, Pru Life UK said in a statement that it had recorded a total NBAPE of P6.9 billion and a total premium income from variable life products of P33.9 billion as of Sept. 30, 2024.
These accomplishments, the insurer said, underscore the company’s steadfast commitment to delivering innovative and customer-centric insurance solutions.
The NBAPE, a critical industry benchmark, reflects sales performance and provides valuable insights into the life insurance sector’s growth trajectory.
“This is a fitting achievement as we celebrate 28 years of serving our customers with integrity and dedication,” said Francis Ortega, chief finance officer of Pru Life UK.
Pru Life UK was also recently granted the Philippines' first Takaful (Islamic insurance) license, addressing the need for Shari’ah-compliant insurance. This initiative aims to enhance financial inclusion for over seven million Muslim Filipinos.
Further solidifying its leadership, the company introduced PRUMillion Flex, an investment-linked insurance product with flexible two-year premium payment terms.
With over 39,000 digitally empowered advisors, Pru Life UK remains dedicated to enhancing customer experiences and promoting financial literacy, helping Filipinos achieve financial resilience and security.
