The milestone highlights the company’s resilience and high-quality growth in an increasingly competitive market.
Commitment to trust and protection
“Our 2025 half-year achievement affirms the strength of our purpose—to be the most trusted partner and protector for every life and every future—for over a million Filipinos,” said Francis Ortega, Pru Life UK’s chief finance officer.
“We are deeply grateful to our customers for their continued trust and to our agency force, the largest in the country, whose dedication drives our market leadership.”
With nearly 38,000 agents nationwide, the company boasts the industry’s largest distribution network, which remains a cornerstone of its success.
Expanding product portfolio
Pru Life UK has also diversified its offerings with innovative products catering to different customer needs.
PRUSteady Income: A 20-year endowment insurance plan tailored for parents and professionals. It provides 10 percent guaranteed annual cash payouts from the 11th to the 20th year, a 100 percent maturity benefit, and up to 200 percent life insurance coverage.
PRUWealth 10: A limited-time endowment plan with a guaranteed 5 percent net annual payout for 10 years, 100 percent premium return at maturity, and 110 percent life insurance coverage.
PRUTerm Lindungi: The company’s first Islamic law-compliant insurance product in the Philippines. Built on principles of fairness and mutual aid, it offers inclusive, ethical, and affordable protection for all communities.
Driving financial inclusion
As part of its Takaful journey, Pru Life UK has expanded its Adopt-a-Madrasah program, reaching more Muslim communities in Mindanao. The initiative promotes financial security education, technology upskilling, and climate and health preparedness.
Pru Life UK is notably the first insurer in the Philippines to secure a Takaful license from the Insurance Commission, underscoring its role in broadening access to ethical financial solutions.
Backed by global strength
A subsidiary of Prudential plc, Pru Life UK benefits from the group’s global presence across Greater China, ASEAN, India, and Africa. Prudential reported a 12-percent increase in new business profit in H1 2025, reflecting strong execution and enhanced shareholder returns.
Now in its 29th year in the Philippines, Pru Life UK continues to deliver relevant, accessible, and future-ready financial solutions for Filipino families. —Ed: Corrie S. Narisma
