This innovative initiative is designed to enhance accessibility and empower customers with the convenience of real-time, on-the-spot management of their insurance policies.
The Emma DigiZone is an extension of the Emma by AXA PH mobile app, a digital platform that allows users to manage their insurance policies anytime and anywhere. The kiosk is designed to guide customers through the app’s features with the help of on-site Branch Services Specialists (BSS) who can assist in account registration, navigation, and usage.
“The launch of the Emma DigiZone is a key milestone in our commitment to deliver easy, convenient digital solutions for our customers,” said Kathleen Villegas, chief operations officer of AXA Philippines. “This initiative is about empowering customers to take control of their policies, while also extending the accessibility of digital insurance solutions.”
Through the Emma DigiZone, policyholders can view account value, top up investments, pay premiums, and manage coverage details—reducing the need to queue or schedule appointments. The platform offers flexibility for both self-service and guided assistance, making it especially valuable for Life and Health policyholders who need regular access to policy services.
“For us, it’s more than just convenience,” Villegas added. “The Emma DigiZone represents a smarter, faster way for our customers to manage their insurance needs. By bringing digital tools directly to our service centers, we are delivering a more intuitive and empowering experience, one that fits seamlessly into how people live and interact today.”
The launch of the Emma DigiZone marks AXA’s push toward digitally transforming insurance services in the Philippines by integrating mobile-first, customer-centric experiences into its physical branches. Future rollouts of the DigiZone are expected in other key locations across the country. —Ed: Corrie S. Narisma
