The plant, located in Laguna, now serves over 15 international markets, reflecting P&G’s long-term commitment to investing in the Philippines and empowering local talent.
Since its establishment in 1994, the facility has supported P&G Philippines’ business growth by producing leading consumer goods—including Pampers, Ariel, Tide, Downy, Joy, Safeguard, and Whisper—for both domestic and international markets.
“It has been an immense honor to celebrate the 30th anniversary of the P&G Cabuyao Plant, especially with many senior employees who were there at the groundbreaking,” said Giuseppe Messina, P&G senior director and Cabuyao plant manager.
“This milestone is a testament to our people’s dedication, our culture of operational excellence, and our commitment to contributing to the country’s growth,” Messina said.
Transformation timeline
1994: The Cabuyao plant was launched as P&G’s largest Philippine investment, and immediately started manufacturing Whisper sanitary pads and Pampers diapers.
2010: Expanded manufacturing capabilities with the addition of Downy, Joy, Safeguard, and Ariel, showcasing adaptability to meet diverse consumer needs.
2010: Becomes a key ASEAN export hub, setting global manufacturing standards.
2019: Expands distribution center capabilities.
2023: P&G invests in a new Pampers export line, boosting production capacity to meet rising demand.
Talent as a growth engine
Now employing more than 600 skilled professionals, the Cabuyao plant is a training ground for world-class supply chain, manufacturing, and logistics talent. Its programs focus on hands-on development, leadership training, and cross-functional collaboration.
“The people are our greatest asset,” Messina emphasized. “We don’t just produce superior products—we build careers and nurture global talent.”
Many of the plant’s engineers and leaders have taken on roles in P&G operations across Asia, Europe, and the Americas, making it a vital launchpad for Filipino professionals in the global manufacturing landscape.
Catalyzing economic growth
Recent investments further integrate the Cabuyao Plant into P&G’s global value chain—boosting local job creation, supporting Filipino suppliers, and strengthening the country’s role in regional manufacturing and distribution.
“We’re not just preparing for future demand,” Messina added. “We’re helping fuel long-term, sustainable economic growth that uplifts communities and connects the Philippines to the world.” — Ed: Corrie S. Narisma
