Insider Spotlight
The event formally opened a year-long program of celebrations that will see Cathay roll out special initiatives, experiences, and brand moments across key markets, as the airline reflects on its heritage while setting the stage for its next chapter.
Why it matters
The anniversary highlights Cathay’s enduring role in global aviation and underscores its close ties with Hong Kong, while reinforcing its long-term strategy focused on customer experience, network strength, and continued investment across its operations.
What’s happening
As part of the Jan. 6 launch, Cathay unveiled a special heritage aircraft livery on one of its long-haul Airbus A350 passenger aircraft.
The design features the airline’s iconic “lettuce leaf sandwich” motif alongside the eightieth anniversary year mark.
The livery pays homage to Cathay’s classic green-and-white striped paint scheme, reflecting decades of shared journeys while symbolizing continued growth and progress.
A second “lettuce leaf sandwich” livery will also be revealed on one of Cathay’s Boeing 747 freighters in the coming weeks.
This announcement is part of a press release issued by Cathay to formally launch its eightieth anniversary celebrations and outline a series of special events, initiatives, and activations planned throughout 2026.
What they’re saying
Speaking at the event, Cathay Group chief executive officer Ronald Lam said: “Today marks not just an important milestone for Cathay, but a celebration of our ‘80 Years Together’ with Hong Kong. Guided by our purpose to move people forward in life, Cathay and Hong Kong have grown together over the past eight decades, supporting each other through thick and thin.”
“Looking ahead, through our investment of well over HK$100 billion into our fleet, cabin products, lounges and digital innovation, Cathay will continue to elevate the customer experience as we strive towards our refreshed vision to become our customers’ most loved service brand.”
Zoom in
Cabin crew wearing Cathay’s vintage uniforms from different design eras made a special appearance at the January 6 launch event. Throughout 2026, around 1,000 to 2,000 cabin crew and ground employees will wear and showcase these uniforms at work.
What’s next
Cathay will also progressively launch a curated merchandise collection inspired by its heritage liveries and iconic designs, spanning aviation, travel, and everyday lifestyle essentials, with more announcements expected as the anniversary year unfolds. — Princess Daisy C. Ominga | Ed: Corrie S. Narisma
