Ayala's Globe pushes digital security, innovation at Mobile World Congress

March 10, 2025
2:21PM PHT

The Ayala Group’s Globe Telecom played a prominent role at the Mobile World Congress in Barcelona, bringing forward bold solutions to fight scams, boost cybersecurity, and improve digital access.

Globe chief executive officer Ernest Cu, alongside deputy chief executive officer Carl Cruz, showcased how the telco giant is using advanced application programming interfaces to make digital transactions safer and more seamless for businesses, financial technology firms, and online retailers.

“Globe remains dedicated to advancing digital innovation while prioritizing customer security. This partnership marks a major step in enhancing fraud prevention and identity verification in the Philippines,” Cu said.

Cu, attending his first meeting as a board member of the Global System for Mobile Communications Association, stressed the need for stronger collaboration with banks and regulators to outsmart digital fraud.

Globe CEO Ernest Cu (second from left) represented Globe in signing a Memorandum of Understanding with other Philippine telco operators on the deployment of federated CAMARA APIs under GSMA’s Open Gateway initiative. He was joined by Adel Tamano of DITO Telecommunity (second from right) and Smart Communications' Anastacio "Boy" Martirez (far right)./Photo from Globe 

Globe also introduced new artificial intelligence-powered cybersecurity tools designed to protect consumers from increasingly complex online threats.

“Globe is focused on strengthening connectivity, driving inclusive growth through initiatives like JuanSim ng Bayan, expanding 5G access, and making fiber internet more affordable,” said Cruz.

“By working closely with industry partners and the government, we are building a future where every Filipino can fully participate in the digital economy and benefit from AI-driven innovation,” he added.

Chief transformation and operations officer Rebecca Eclipse highlighted Globe’s shift to faster, more customer-focused services, while chief commercial officer Darius Delgado emphasized expanding digital access through strategic partnerships.

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