AirAsia, HYROX team up to fuel Asia-Pacific fitness travel

Insider Spotlight

• AirAsia partners with HYROX APAC to link fitness communities through travel
• Collaboration spans more than 15 Asia-Pacific cities
• Over 250,000 HYROX athletes expected across the region in 2026
• AirAsia becomes title partner for Jakarta and Kuala Lumpur races
  

AirAsia has officially launched a regional partnership with HYROX APAC, bringing together fitness, lifestyle, and travel in a collaboration designed to support Asia-Pacific’s rapidly expanding fitness movement and connect communities across borders.

Why it matters

The partnership positions AirAsia at the intersection of sports, lifestyle and mobility as fitness evolves into a mainstream social movement across the region.

 By aligning with HYROX, one of the world’s fastest-growing mass participation fitness race formats, the airline is extending its brand beyond transport into community-driven experiences.

The big picture

Spanning more than 15 cities across Asia-Pacific, the collaboration is expected to connect a growing HYROX community, with over 250,000 athletes anticipated in 2026. 

The partnership enables athletes, participants and fans to travel seamlessly to key host cities, turning travel into an enabler of meaningful, shared experiences.

What they’re saying

Amanda Woo, chief commercial officer of AirAsia X, said in a press statement, “sports has always been a huge part of AirAsia’s DNA as we uphold our ‘Dare to Dream’ value. Since our inception, we have partnered with renowned global sporting platforms … Our partnership with HYROX comes at the right time, as fitness becomes a global lifestyle movement.”

She added that with AirAsia’s network of over 130 destinations and its AirAsia MOVE platform, the airline can offer seamless travel experiences that bring people closer to the sports they love.

“HYROX is more than a race, it is a lifestyle and sport built around community, consistency and shared ambition. Partnering with AirAsia allows us to better support our athletes and fans by making travel across the region more accessible,” said Gary Wan, HYROX APAC managing director.

What’s included

Under the partnership, AirAsia and HYROX will roll out community-driven initiatives and on-ground activations beyond race day. 

AirAsia will also collaborate with selected HYROX Training Club gyms and offer registered participants for selected 2026 races an exclusive ten percent discount on flights during a designated period.

Zoom in

Key focus markets include Osaka, Bangkok, Singapore, Hong Kong and Incheon, with more destinations to be added. 

AirAsia will also serve as title partner for AirAsia HYROX Jakarta in June 2026 and AirAsia HYROX Kuala Lumpur later in the year, turning both cities into new fitness-led travel hubs. —Vanessa Hidalgo | Ed: Corrie S. Narisma