This initiative was done in collaboration with Globe’s Hapag Movement and SM Foundation.
In its second year of partnership with the Hapag Movement, SMAC’s campaign provided supplemental feeding and sustainable livelihood training for 100,000 Filipino families. Last year, the campaign raised P5.5 million, benefiting 10,000 families.
SMAC donated P50 for every SMAC kit sold. Bonus points from purchases made at SM affiliates such as SM Store, SM Fashion, SM Beauty, SM Appliance Center, Kultura, Our Home, Surplus, Sport Central, Silk Issues, Levi’s, The Body Shop, Echo, Crate and Barrel, and Forever 21 were donated to the campaign.
Kevin Hartigan-Go, SMAC COO, expressed gratitude to loyal SMAC members: “Every purchase made, every point donated, goes a long way to the underprivileged families. Together we can build a future where no one goes hungry.”
This year’s collaboration raised nearly 30 million points, supporting the Hapag Movement’s goal of providing sustainable solutions for hunger and education.
Globe's chief sustainability officer, Yoly Crisanto, highlighted the partnership’s long-term vision: “This partnership goes beyond seasonal efforts, providing sustainable support to families. By helping stave off involuntary hunger and enabling households to improve their livelihood, we’re building a foundation for lasting change.”
The donation will also enable 35 underprivileged students to complete their education, marking another milestone in SM Foundation's mission.
Partner organizations of the Hapag Movement include the UN World Food Programme, Ayala Foundation, and World Vision Philippines.
A recent survey by the Social Weather Stations (SWS) highlighted the worsening hunger situation in the country, with the June 2024 data showing a rise in hunger to 17.6 percent, up from 14.2 percent in March 2024.
