The campaign, which highlights stories of growth from both customers and employees, stood out for its innovative storytelling approach in the banking sector.
The campaign consisted of two video segments: one featuring customer testimonials about how Metrobank has supported their success, and the other showcasing the bank's culture of customer-first service from the perspective of its employees.
The videos emphasized the mutual growth between Metrobank and its clients, and the commitment of Metrobankers to deliver exceptional service.
Metrobank’s videos were the only Gold awardee in the Financial Services-Banking category, making it the sole Philippine company recognized in this section.
According to the Stevie Award judges, the campaign's strength lay in its ability to translate intangible banking services into relatable stories that resonate with both customers and employees.
“These videos not only enhance Metrobank’s brand image but also foster unity and purpose among its workforce,” noted one of the judges.
Metrobank chief marketing officer Digs Dimagiba expressed pride in the recognition, stating, “This award affirms our dedication to always put customers first in everything we do.”
"These videos, which are inspired by the success stories of our clients, show how we have enabled them throughout the years as their trusted financial partner,” Dimagiba said.
The International Business Awards celebrate excellence across industries, and this year’s winners were selected from over 3,600 nominations worldwide.
