The new Toyota Ilocos Sur outlet is a full 3S facility offering Sales, Service, and Spare Parts in one location.
Strategically positioned in Barangay Langlangca II, it features a four-car showroom and a 47-bay workshop to support rising vehicle demand.
Backed by Toyota Dagupan City Inc., the launch reflects a broader investment wave flowing into Ilocos as the region grows in connectivity, commerce, and tourism.
Management’s view
“To be able to witness our vision coming to life is truly an amazing feeling. This is not just the start of a new business for Toyota; the establishment of this facility is a clear reflection of your hard work and dedication,” TMP president Masando Hashimoto said in a statement.
“As we officially open the doors of this dealership, the store not only will cater to our valued customers but help build community and boost the economy of Ilocos Sur,” he added.
Dominant player
TMP consolidated sales rose from P227.1 billion in 2023 to P245.3 billion in 2024, driven by a 6.3 percent increase in wholesale volume from 205,113 to 218,031 units, its parent firm GT Capital Holdings previously reported.
Retail sales also climbed 9 percent to 218,019 units, boosting TMP’s market share from 45.6 percent to 46.5 percent as industry sales (excluding BYD) grew 6.9 percent.
