Tycoons Tony Tan Caktiong and Edgar “Injap” Sia are proving the power of synergy by combining their food and property expertise in CityMall-Calamba Laguna before rolling out the concept across the country.
Operated by their listed joint venture DoubleDragon Corp., the shopping center will host the first multi-branded outlet by Caktiong’s fast food conglomerate Jollibee Foods Corp.
The store will have Jollibee, Mang Inasal, Greenwich and Chowking combined in a single kitchen.
"DoubleDragon expects this new and innovative multi-brand format of the Jollibee Group to complement and blend well to the provincial community center concept of CityMall,” said Sia, the chair and CEO of DoubleDragon.
“[W]e are looking forward to soon see this new innovative format eventually in all the CityMalls in Luzon, Visayas and Mindanao," he added.
DoubleDragon will open its 50th CityMall in Antique in the second half of the year, making the company the country’s third-biggest mall developer the country.
“DoubleDragon’s network of 50 operating CityMalls strategically positioned in the provincial areas in Luzon, Visayas and Mindanao is expected to achieve its optimal market relevance by 2025,” the builder said on Friday.
Miguel R. Camus has been a reporter covering various domestic business topics since 2009.
