PLDT Enterprise, JoyRide partner to boost PH’s P200-B transport sector

PLDT Enterprise and JoyRide are teaming up to drive digital transformation in the country’s P200-billion transportation sector.

This partnership aims to modernize mobility and ride-hailing services by integrating cutting-edge connectivity solutions from PLDT Enterprise.

JoyRide will adopt tools such as the Smart Messaging Suite, Smart Bro, Bizload, Smart Postpaid, SIP Trunk, and Direct Subscriber Line to enhance operations and customer experiences.

With these solutions, it can provide real-time customer engagement, seamless transactions, and enhanced communication for its expanding services across Luzon, Visayas, and Mindanao.

The newly launched JoyRide Bus service further diversifies its offerings, connecting key cities like Pampanga, Tarlac, Pangasinan, and Baguio.

“Beyond improving operations, this collaboration aims to drive positive impact to the community by enhancing mobility, creating opportunities for drivers, and contributing to more sustainable urban transportation,” said Mitch Locsin, first vice president and head of enterprise and international core business at PLDT and Smart.

“At PLDT Enterprise, we remain committed to empowering Filipino businesses with innovative tools that drive digital transformation and improve the lives of people they serve, ensuring a more connected and inclusive future for all,” he added.

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Tuesday, 24 June 2025
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