Insider Spotlight
In a campaign focused on consumers in their 30s, the bank outlined practical steps for building a stronger financial foundation, from organizing savings and automating payments to using mobile banking services for day-to-day account management.
The initiative reflects growing demand for convenient and accessible financial solutions as customers navigate milestones such as renting homes, paying tuition, supporting families, or preparing for future investments.
Why it matters
Financial institutions are increasingly competing for digitally savvy customers who expect banking services to be available anytime and anywhere. By emphasizing mobile-first features, PSBank aims to strengthen engagement among consumers seeking convenience while maintaining control over their finances.
The bank said customers can open a savings account through the PSBank Mobile app using a valid identification card and a selfie, with no initial deposit required. Through the same platform, users can monitor balances, manage accounts, lock or unlock ATM cards, update PINs, and adjust account settings remotely.
The bigger picture
Beyond basic savings, PSBank is promoting products intended to support more advanced financial needs. These include its Premium Peso Checking Account, which allows customers to issue checks while earning interest through a tiered structure, as well as Peso Time Deposits that can be opened through the mobile app with a minimum deposit of P10,000 and terms ranging from 30 to 90 days.
The bank also highlighted automated payment arrangements as a way to help customers avoid missed due dates and better manage recurring expenses. Round-the-clock customer support is available through its hotline and digital channels.
PSBank, the retail banking arm of Metropolitan Bank and Trust Company, has been operating for more than 65 years and currently serves customers through 250 branches and more than 500 in-branch and offsite ATMs nationwide. —Vanessa Hidalgo| Ed: Corrie S. Narisma
