Insider Spotlight
Young adults in the Philippines are part of a broader Asian generation taking a disciplined, forward-looking approach to managing money, according to a new study by Prudential plc, the leading Asia and Africa insurer.
The research, titled “Financial Mindset of Young Adults in Asia,” shows that financial pragmatism now defines how young people across the region, including Filipinos, approach insurance, savings, and investments.
More than seven in 10 respondents, or 71 percent, said they prefer clear financial planning over spontaneity, and nearly 70 percent expect their personal finances to improve over the next five to 10 years.
The study surveyed more than 5,300 young adults aged 20 to 35 across seven Asian markets: Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, and Thailand.
A generation shaped by uncertainty
Living with uncertainty has become the norm for many young Asians, with 63 percent saying unpredictability now defines their lives.
Financial security emerged as their top concern, cited by 77 percent of respondents, outranking family responsibilities, health, and career or education goals.
Nearly 60 percent said they are prioritizing future stability over present enjoyment, reflecting a shift toward long-term thinking. Despite this, optimism remains strong, with 64 percent confident they will have enough money to fund retirement.
Balanced choices, long-term view
When it comes to managing money, young adults are not choosing extremes. Just over half, or 53 percent, want a balance between smart investing and the freedom to enjoy life.
Flexibility is key, as 62 percent prefer financial solutions that can adapt as their needs and aspirations evolve.
Their investment approach also reflects measured risk-taking. Forty-two percent are open to higher-risk investments for potentially higher returns, while 40 percent favor safer, low-risk options like fixed deposits.
Nearly 60 percent prefer investment products designed to be held over the long term.
Priscilla Ng, chief customer and wealth officer at Prudential plc, said in a statement: "Prudential is committed to empowering people across all life stages, including young adults, to shape their future, protecting possibilities and nurturing every promise.”“Today, Asia's median age is just 32.5 years, highlighting a vibrant and youthful population. This generation is redefining how financial management and security is approached, with unique priorities and expectations. Understanding their perspectives helps us tailor solutions that are simple, accessible, and relevant to their needs," Ng said.
Digital ease meets human guidance
While digital confidence is rising, human advice still matters. Sixty-one percent feel confident researching financial products online, and 54 percent believe they can manage their portfolios independently.
However, 64 percent still prefer consulting financial advisers for life or health insurance, particularly for complex coverage details and claims.
Millennials and Gen Z are expected to make up about half of Asia-Pacific consumers by 20302, underscoring the need for insurers to blend technology with empathetic, human-centered experiences. —Ramon C. Nocon | Ed: Corrie S. Narisma
