In a statement Wednesday morning, the global food and beverage giant said saw a 50% increase in orders, making it the top brand in the food and beverage category. This growth is attributed to the effective use of TikTok Shop's ACE (Assortment, Content, and Empowerment) indicator system.
"Partnering with TikTok Shop has allowed us to tap into the pulse of consumer trends in the food & beverage industry,” Nestle digital transformation head Stephanie Sy said. “By embracing innovation and leveraging TikTok Shop's platform, we've connected with our audience and elevated the shopping experience for food and beverage enthusiasts.”
“This partnership underscores Nestlé's dedication to staying at the forefront of digital commerce, enriching the way people experience and enjoy our products," she added.
Central to Nestlé's success was optimizing its product assortment and leveraging engaging content. This strategy led to a 66% increase in self-live gross merchandise value (GMV) and a 137% rise in orders.
Collaborations with key opinion leaders and multi-channel network affiliates further boosted brand presence, resulting in a 45% increase in Affiliate Stock Keeping Unit orders.
Additionally, Nestlé's thematic campaigns, such as the March Mega Sale, achieved a 240.75% increase in return on advertising spend and a 520% surge in daily live GMV.
These metrics highlight TikTok Shop's role in revolutionizing social commerce and driving tangible results for brands, the company said.
