In the Philippines’ fast-changing digital landscape, trust has become a decisive force shaping consumer behavior—placing platforms like Google and YouTube at the forefront as the most trusted companions in the online purchase journey, according to a recent study of research firm Ipsos.
Southeast Asian eCommerce sellers recognize AI’s potential but struggle with implementation due to cost, infrastructure, and workforce readiness, according to a Lazada-Kantar study.
The expansion was marked by a launch ceremony on Feb. 20, 2025, at the Arcadia Event Center in Davao City, along with seller roadshows across Mindanao, which will conclude with a final event in General Santos City on Feb. 27.
The company’s use of “shoppertainment” techniques, strategic campaigns, and affiliate marketing has solidified its place as a leader in digital commerce, making its products more accessible to younger, tech-savvy consumers.
PLDT Global, the international branch of PLDT Inc., has teamed up with Infobip, a cloud communications company, to improve customer service on the TinBo (Tindahan ni Bossing) platform.
US-based Forrester expects that online retail sales growth in the Philippines will outpace the rest of Southeast Asia through 2028, matching that of neighboring Vietnam.