The Philippines has begun full enforcement of its landmark Internet Transactions Act of 2023 (RA 11967), placing stricter compliance and liability requirements on digital platforms and online sellers, the Department of Trade and Industry (DTI) said.
In the Philippines’ fast-changing digital landscape, trust has become a decisive force shaping consumer behavior—placing platforms like Google and YouTube at the forefront as the most trusted companions in the online purchase journey, according to a recent study of research firm Ipsos.
Southeast Asian eCommerce sellers recognize AI’s potential but struggle with implementation due to cost, infrastructure, and workforce readiness, according to a Lazada-Kantar study.
The expansion was marked by a launch ceremony on Feb. 20, 2025, at the Arcadia Event Center in Davao City, along with seller roadshows across Mindanao, which will conclude with a final event in General Santos City on Feb. 27.
The company’s use of “shoppertainment” techniques, strategic campaigns, and affiliate marketing has solidified its place as a leader in digital commerce, making its products more accessible to younger, tech-savvy consumers.
PLDT Global, the international branch of PLDT Inc., has teamed up with Infobip, a cloud communications company, to improve customer service on the TinBo (Tindahan ni Bossing) platform.
US-based Forrester expects that online retail sales growth in the Philippines will outpace the rest of Southeast Asia through 2028, matching that of neighboring Vietnam.