The announcement was made at a media event at the Diamond Hotel in Manila, spotlighting the singer, actress, and TV personality known for her multifaceted talents and enduring appeal.
In a statement, the company said Julie Anne San Jose’s career mirrors the resilience and adaptability of Ginebra San Miguel, a brand that has remained relevant since 1834.
“Her dedication to her craft and resilience in the industry mirrors Ginebra San Miguel’s 190-year legacy of excellence, making her the perfect choice for our next calendar girl,” said Ron Molina, GSMI marketing manager.
This year’s calendar theme, Obra Maestra (masterpiece), features six layouts where Julie Anne embodies classic art icons, aligning with Ginebra San Miguel’s tradition of quality.
In one layout, she portrays “Galatea,” representing passion and creativity, much like the mixability of GSM Blue Flavors. Another depicts her as “Diana,” the huntress, symbolizing strength and independence, paired with Vino Kulafu’s boldness. Julie Anne’s favorite, this layout reflects her own artistic pursuit and connection to nature.
The remaining layouts feature her as “The Birth of Venus” and “La Grande Odalisque,” illustrating timeless beauty and grace, promoting GSM Premium Gin and Antonov Vodka.
In each scene, she showcases exclusive cocktail mixes created with Ginebra products, available for consumers to explore through a QR code on the calendar.
A lifelong fan of the brand, Julie Anne shared her personal connection: “Growing up, I always saw my lolo drink Ginebra San Miguel… Ginebra has always been part of our lives for every gathering.”
As Ginebra San Miguel’s newest muse, the firm said Julie Anne hopes to inspire others with her ganado and “never-say-die” spirit, celebrating creativity and individuality in the pursuit of dreams.
