Total system-wide sales hit P390.3 billion, up 13 percent year-on-year, while net income rose to P10.3 billion, driven by solid growth in the Philippines and abroad.
The company, known for its homegrown brands such as Jollibee and Mang Inasal as well as international chains CBTL and and Tim Ho Wan, opened 674 new stores during the year—536 of them overseas—bringing its global network to over 9,700 outlets.
Management’s view
“From the very start, we dared to dream big—dreams that have shaped the path of our company and inspired us to keep reaching higher,” Jollibee Group president and CEO Ernesto Tanmantiong said during the company’s annual stockholders’ meeting last week.
“Fueled by passion, resilience, and an unwavering commitment to bringing joy through superior taste, we have now set our sights on an even greater vision: to stand among the Top 5 restaurant companies in the world,” he said.
“It’s a bold aspiration, but one that we are determined to turn into reality,” he added.
Global expansion remains key pillar
International expansion was led by the Jollibee brand’s stronger presence in North America and Europe, the Middle East, Asia, and Africa.
Meanwhile, its coffee and tea business, led by the recently-acquired South Korean chain Compose Coffee, saw system-wide sales surge 22.6 percent.
The company is now majority franchised, with 69 percent of stores operated by partners.
Bullish on growth in 2025
In 2025, Jollibee plans to open 700 to 800 more stores across key markets.
With a spending budget of P18 to 21 billion this year, the company aims to grow system-wide sales by up to 12 percent and continue advancing toward global food service leadership.
Brand refresh
During the meeting, Jollibee also unveiled a refreshed corporate identity under the name Jollibee Group, reflecting its evolution from a single-brand chain into a global food and beverage powerhouse.
Central to this brand refresh is the JoyMark, a stylized “J” tilted at 8 degrees to symbolize momentum, unity, and the company’s 1978 roots.
—Edited by Miguel R. Camus
